The event
The CICM British Credit Awards were launched in 2013 by Incisive Media, on behalf of the CICM (Chartered Institute Credit Management) since then we have managed the awards on behalf of the CICM and grown them from 300 to 550 attendees, seen the entries rise from 70 to 140 and the awards categories grow from 16 to 21.
The brief
Our core objective was to create an awards ceremony that stood out from the competitors – entertaining and fun, but also more serious in tone to reflect the professionalism of credit.
The solution
The core event team consists of a project manager, who looks after the day-to-day running of the event, deals with operations, venue and sponsorship elements; a marketing manager who works on promoting awards entries and manages the marketing campaigns; a sales manager who books all the sponsors and looks after their accounts; and a delegate sales executive who sells the tables.The event sponsorship has enjoyed a steady increase year-on-year, growing up to 15 sponsors this year who each present an award on the night and have additional branding around the venue.
The CICM Awards have now become the benchmark for excellence in the industry and are now sold as the “Professional Standard”.
The CICM’s CEO Philip King said “it has been fantastic working with Incisive Media on these awards for the last few years and to watch them grow in size and commercially. The team are very organised and have a wealth of knowledge”.